![]() If it is not, a name change is what you may need. It is unprofessional just by the look of it.Īs we have mentioned before, your Twitter username should be consistent with those used on your other social media account. Or even worse, you never actually set a username for your account and your Twitter handle just includes random characters by default. You might create your account before you start your business so your username is no longer appropriate. That’s when you may consider changing your Twitter handle to or current username is not tactical enough. Instead, you want to dedicate your account to provide customer support. For example, you don’t want to focus on selling your products or services on your account anymore. There is a shift in the purpose of your Twitter account. In this case, there is no reason to retain your old username as it no longer well represents your brand. Your brand has just undergone name changes or major rebrands. There are several occasions when you may consider updating your Twitter handle: However, we advise you to change your username from time to time and when it is really necessary. Changing your username did not affect the posts and interactions your account had. There is no documented limit on the number of times you can change your Twitter handle and you can change it whenever you want. Why & When to change your Twitter username When to change your Twitter username It helps improve your brand consistency and people to recognize your brand more easily. More importantly, you should use the same username for all of your social media accounts. Therefore, your handle should be interesting enough to attract attention while remaining professional and make sense based on your brand. Twitter username, which is often underestimated, could be an essential part of an SEO strategy if you can leverage it.Īs your brand endears itself to people, your Twitter username will become inextricably linked to it. Your username should also be considered as a powerful property that brings SEO value to your brand. Just like logos, punchline, colors, fonts, and other associated brand graphics, your Twitter handle is an overarching branding element that holds a special place in your followers - those prospect customers - and makes them remember you and refer to you. Why & When to change your Twitter username Why your Twitter username matters Other than that, we also bring you some quick and simple ways to change your Twitter handle. This article will discuss why your handle is so important and when you should change it. In some cases, your Twitter username may need an update. Since it is unique, it helps your brand remain identifiable in the crowd and is what other Twitter users use to communicate with you. ![]() It appears after the At sign in your profile and at the end of your unique Twitter URL. A Twitter handle or username is a name that uniquely identifies individuals or organizations on Twitter.
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